About Sara
Sara is a business minded marketer. She's a growth executive and marketing leader who builds the engines that drive revenue. Her expertise spans product marketing, brand building, demand generation, content development, and customer lifecycle for companies scaling from early-stage startup through acquisition and IPO.
Most recently at Ibotta, Sara served as Vice President of Consumer Marketing, overseeing an enterprise-scale marketing budget across acquisition, retention, creative, and CRM for a platform with 50M+ users and $367M in revenue. Prior to that, as Vice President of B2B Marketing, she built the demand generation, product marketing, enablement, content and design functions from the ground up, growing the team from 4 to 30 and generating $56M in direct and influenced pipeline.
She is known for clear communication, steady leadership, and the ability to translate complex marketing strategy into business outcomes — earning trust with executive teams, boards, and cross-functional partners at every stage of growth.
Sara leads with accountability and clarity, working alongside her team as hard as they do and leading by example. She builds teams that are empowered, informed, and connected to the business — not just their individual role. She celebrates wins, addresses misalignment early, and establishes operating rhythms that support consistent, high-quality execution. She partners deeply with Sales, Product, and Leadership to ensure shared goals, unified narratives, and faster decision-making — ultimately to drive revenue growth.